Distributor Information

 October 21, 2021

2021 SPPA Holiday Showcase




Registration Instructions

End-User Show Fact Sheet

> Helpful Hints for End-User Show

Exhibitor Online Registration 

> Exhibitor Information & Booth Contract



Wednesday, October 20, 2021

6-8pm - Welcome Reception & Holiday Party (Sand Castle I)


Thursday, October 21, 2021

7:00-10:30am - Exhibitor Set-Up (Grand Reef)

9:30-11:00am - Brunch Seminar – free for all registered distributors and their clients (Night Reef I & II)

10:30-11:00am - Show Floor Open to Distributors Only (Grand Reef)

11:00am-2:00pm - Show Floor Open to Distributors and Clients (Grand Reef)



Perdido Beach Resort
27200 Perdido Beach Boulevard
Orange Beach, AL 3656


Wednesday, October 20, 2021

6:00-8:00 pm

Free for all registered show attendees (exhibitors and distributors).

It makes perfect sense to have our Holiday Party in conjunction with our Holiday Showcase! Join us for heavy hors d'oeuvres and a cash bar. 

Due to inclement weather, the party will now be in Sand Castle I, located off the lobby in the East Tower.


Thursday, October 21, 2021

9:30am - Brunch Served

10:00am -  Program

Free for all registered show attendees (exhibitors, distributors, and clients)

"Get Inside the Minds of Alabama’s Tourism Industry"

The tourism and hospitality industry accounted for $1.6 billion in promotional products sales before Covid, and they are bouncing back big-time! Distributors are reporting a sharp increase in sales to the hospitality industry, given societal reopening and people’s willingness to travel. Drivable destinations (like Orange Beach) are booming like never before. Join us for a panel discussion to take you inside the minds of some of the area’s movers and shakers in tourism. How are they marketing their destinations? What role do promotional products play in their marketing efforts? What are the most effective tools?

>> READ THIS ARTICLE from the Advertising Specialty Institute (ASI) about how the travel/hospitality industry is starting to rebound and how distributors are capitalizing.  


This show is open to qualified distributors and their clients. Distributors who are not members of SPPA must be able to provide one of the following – PPAI number, ASI number, SAGE number, or five invoices from promotional products suppliers. If you have any questions or concerns about meeting these qualifications, please call our office at 205-588-8004. 

No one under the age of 16 can attend this show. 


SPPA Distributor Members – FREE

Clients of SPPA Distributor Members - $10 per person who attends (billed to the distributor after the show)

Non-Member Distributors - $25 per person or use a discount code from one of our exhibitors to attend for free.

Non-Member Distributors must have one of the following (1) ASI number, (2) PPAI number, (3) SAGE number, (4) Five invoices from promotional products suppliers.

Clients of Non-Member Distributors - $20 per person who attends (billed to distributor after the show)



Pre-registration deadline is Monday, October 18, 2021 for distributors.

After October 18, you must register on-site at the show.




The Perdido Beach Resort is offering a rate of $145/night for SPPA attendees. Should you wish to upgrade your accommodations, they are offering a Pass View Rate ($171), Pool View Rate ($195), Gulf Front Rate ($231), Courtyard Suite ($281). Rooms must be booked by Monday, September 20, 2021 to qualify for this rate. To make reservations, call 800-634-8001 and use the group code/booking ID #18184. 


The SPPA Holiday Showcase will be conducted in compliance with all Federal, State and local laws and requirements with respect to COVID-19. We urge all persons who plan on attending to become familiar with the Safety Plan. These rules are subject to change or modification. 

The CDC currently recommends that individuals wear a mask in public indoor settings regardless of whether they’ve been vaccinated. Attendees can choose whether or not they want to wear a mask – it is not a requirement at this time. Presumably the exhibitors and show staff will come in contact with all attendees, therefore these individuals will be required to wear a mask during the show.

>> View the entire plan.



AAA Innovations [website]

Advanced Marketing & Promotions

alphabroder | Prime Resources [website]

APPI [website]

Lines: Anico Promotions, Bandanna Promotions, BEL Promo, Dixieland Emblematics, Forest Nation, StickerYou, Terry Collection

Burnside Sierra Pacific Apparel [website]

ETS Express [website]

Goldstar [website]

Hit Promo [website]

Lines/Brands: Admints, AWS, Beach-Nik, Energizer®, Engel®, eos, Hit Exclusive, Levis®, Mentos®, Mossy Oak®, Otter Box, Powerstick, Realtree®, Reflective Shopper, Strideline®, thermoseserv, Tritan, Vino2Go®/Bev/Go®

In Stepp Marketing

Lines: AD-N-Art drink ware, American Zebra, Clean SYP Straws, Notes, Pinnicle, Quinn Flags, Sun Graphix

Koozie Group [website]

Lines: Atchison, BIC, Koozie, Triumph

LogoIncluded [website]

Pearson Marketing

Lines: Antigua, Best Promotions USA, Galaxy Balloons, Gempire, Picnic Time, Pilot Pen

Showdown Displays [website]

S2 Marketing Group [website]

Lines: California Tattoos, Cedar Crest Mfg, Discount Marketing Products, Elliot Barry, Honest Abe Gloves, IGC Promo, Illini, Omni Apparel, Payne Publisher, Tervis, Zorrell

Tekweld [website]

The Maddox Company

Lines: Beacon, Cap America, Hub Pen, Storm Creek, Storm Duds, Towel Specialties, Vapor Ap