Exhibitor Information



Distributor Attendee Information




Monday, February 10, 2020 – SPPA Sales Institute

Tuesday, February 11, 2020 – THE Show of the South



Birmingham Jefferson Convention Complex (BJCC)

East Exhibition Hall

2100 Richard Arrington Blvd. North

Birmingham, AL 35203

>> Download a map of the BJCC Complex



Sheraton Birmingham Hotel

2101 Richard Arrington Jr. Boulevard North 

Birmingham, Alabama 35203


The Sheraton Birmingham Hotel is offering SPPA attendees a rate of $137 per night plus tax. Rooms must be booked online by January 31, 2020 to secure this rate. The Sheraton Birmingham Hotel is connected to the BJCC.

>> Reserve Your Room




1111 24th St. N

Birmingham, AL 35234



22nd Street Parking Deck P5

917 22nd St N

Birmingham, AL 35203

Park on Level 3 of the parking deck and follow the indoor walkway through the Sheraton and to the BJCC.


Distributors who have renewed their SPPA membership for 2020 are entitled to free parking in the 22nd Street Parking Deck (P5) for the Sales Institute on Monday and the show on Tuesday!


IMPORTANT: We can only validate parking in the 22nd Street Parking Deck (P5). If you park in other lots, we will not be able to validate your parking. You can pick up your parking validation tickets at the registration desk. The 22nd Street Parking Deck (P5) is located at 917 22nd St N. If you park on Level 3 of the parking deck, you can use the follow the indoor walkway through the Sheraton and into the BJCC. CLICK HERE for a map.



SPPA Members (FREE admission to show, seminars, welcome party)

Members of any Regional Association (FREE admission to show, seminars, welcome party)

Distributors with a PPAI, UPIC, ASI or SAGE number (non-member rate*)

Any Promotional Products Distributor with five invoices from promotional products suppliers (non-member rate*)


No one under the age of 16 can attend this show.  No end-users allowed.


*Non-Member Rate: $25 per attendee for the show, $10 per attendee for each seminar



The pre-registration deadline for distributors is Friday, February 7, 2020

Pre-registration can only be done online at


After February 7th we will have name badges printed and you’ll need to register on-site at the show.



Name badges can be picked up at the following times


Monday, February 10th

11:00am – 5:00pm – Registration Desk (BJCC East Exhibit Hall 3 Lobby)


Tuesday, February 11th

9:00am – 3:00pm – Registration Desk (BJCC East Exhibit Hall 3 Lobby)





all events, except the party, will be at the BJCC


MONDAY, FEBRUARY 10 – SPPA Sales Institute


11:00am – 5:00pm Registration Desk Opens (BJCC East Exhibit Hall 3 Lobby)


11:30am – 12:30pm Membership Luncheon (East VIP Lounge)

Connect with industry professionals, meet the SPPA Board of Directors, and learn how to get involved in your association! During our membership luncheon you’ll learn how to take full advantage of our member benefits and hear about some of our new initiatives for 2020.

>> Purchase tickets for the membership luncheon


1:00pm – 5:00pm Exhibitor Move In (BJCC East Exhibit Hall 3)

Use Dock 4 for Unloading


12:00pm – 4:45pm New Product Pavilion Open

Get a first look at the newest and hottest products for 2020.


1:00pm – 2:00pm SALES INSTITUTE: Beyond Marketing - Creating Engagement That Sticks (East Meeting Room O)

Speaker: Cliff Quicksell

The dynamics of marketing and sales have changed dramatically. The methodologies have expanded beyond traditional means, which creates a greater challenge to compete. Our industry, according to many statistics outperforms all other media, that said, how do we take our medium beyond its traditional use, how do we elevate, target and get better engagement – not only for us but for our clients? This presentation will get you thinking differently about what you do and if applied, you will have bigger sales AND higher profitability.


2:00pm – 2:30pm Snack Break (East Meeting Room O)


2:30pm – 3:30pm SALES INSTITUTE: How to Sell to Any Generation of Buyer (East Meeting Room O)

Speaker: Paul Kiewiet

With four distinct generations now in the buyer’s seat, sales people are challenged with learning how to relate and sell to people who may think a little differently. In this session, attendees learn how to identify generational influences among buyers, the preferred contact methods of each generation, how to engage each generation and how to build relationships with each generation.


3:45pm – 4:45pm SALES INSTITUTE: 10 Secrets to Small Business Success and Profitability (East Meeting Room O)

Speaker: Cliff Quicksell

Most businesses start without a plan letting their entrepreneurial spirit to drive their success. There does come a time where the business begins to take over and seemingly gets away from the owner. Frustration, angst and confusion creeps in and the business is now driving the owner. This seminar will bring to light some points that when honed can get your business back on the right track, putting you in complete control once again, where you now run the business.


5:00pm – 7:00pm Welcome Reception @ Topgolf

After the last session of our Sales Institute, head over to our Welcome Reception at Topgolf to visit with friends over cocktails and hors d’oeuvres. We’ve reserved a private room for the party and also a couple of bays so you can take a few swings. It’s the perfect way to unwind at the end of the day and a great place to meet up your friends before heading out to dinner on your own with your fellow promo peeps while exploring Uptown Birmingham. Visit for a list of restaurants and things to do in the area.



TUESDAY, FEBRUARY 11 – SPPA Show of the South


8:00am – 10:00am Exhibitor Move In (BJCC East Exhibit Hall 3)

Use Dock 4 for Unloading


9:00am Registration Desk Opens (BJCC East Exhibit Hall 3 Lobby)


9:30am – 3:00pm New Product Pavilion Open (BJCC East Exhibit Hall 3 Lobby)


9:30am – 11:00am Awards Brunch and Keynote Presentation (East Meeting Room O)

Sponsored by alphabroder and Prime Line

Doors Open at 9:30am, Program at 10:00am

Can you think of a better way to start the day than with a bloody mary bar? We can’t! Join us for a pre-show brunch as we recognize our award-winning members from the past year followed by a keynote presentation from Paul Kiewiet, where he’ll share four ways you need to transform for success.

>> Purchase tickets for the Awards Brunch


11:00am – 3:00pm Show Floor Open (BJCC East Exhibit Hall 3)


11:00am – 3:00pm Snack Bar Open (BJCC East Exhibit Hall 3)





A.T. Cross company


AAA Innovations




alphabroder | Prime Line


American Ad Bag




Ariel Premium




BIC Graphic


Brentwood Line - The Sourcing Dept


Capco Sportswear | KC Caps


Cotton Heritage


CPS | Keystone


Cutter & Buck

Delta Apparel


Dixie Seal & Stamp Co


Evans Manufacturing




Fields Mfg.


Flanagan & Associates


Frazier Sports


Gannett Graphics


Gold Bond Inc




Headwear USA


Hit Promotional Products


Howard Miller Clocks




In Stepp Marketing


Lee Pearson & Associates


M. Burky & Associates


MAC Marketing


McDonald Terry Group


Miller & Associates


Newell Custom Writing Instruments


Next Promotions


Pearson Marketing


Perry Ellis International


Polyconcept North America (PCNA)





R&B Sales Group


S&S Activewear


S² Marketing


S&S Activewear




Showdown Displays


Sierra Pacific Apparel Group


Southeast Marketing


Starline USA, Inc




The Maddox Company


The Magnet Group


Twintech Industry, Inc


Vantage Apparel


Victorinox Swiss Army


Whispering Pines Sportswear