Monday, February 11, 2019 – SPPA Sales Institute

Tuesday, February 12, 2019 – THE Show of the South




Birmingham Jefferson Convention Complex (BJCC)

East Exhibition Hall

2100 Richard Arrington Blvd. North

Birmingham, AL 35203

>>CLICK HERE to download a map of the BJCC Complex 




Southern Kitchen & Bar

2301 Richard Arrington Jr Blvd N #300

Birmingham, AL 35203




22nd Street Parking Deck P5

917 22nd St N

Birmingham, AL 35203

Park on Level 3 of the parking deck and follow the indoor walkway through the Sheraton and to the BJCC.


Distributors who have renewed their SPPA membership for 2019 are entitled to free parking in the 22nd Street Parking Deck (P5) for the Sales Institute on Monday and the show on Tuesday!


IMPORTANT: We can only validate parking in the 22nd Street Parking Deck (P5). If you park in other lots, we will not be able to validate your parking. You can pick up your parking validation tickets at the registration desk. The 22nd Street Parking Deck (P5) is located at 917 22nd St N. If you park on Level 3 of the parking deck, you can use the follow the indoor walkway through the Sheraton and into the BJCC. CLICK HERE for a map.




Worried About Road Construction? Let us calm your fears! We have been closely monitoring the road construction around the BJCC and can share these tips and updates to help make your trip to the show as seamless as possible.


  • We've adjusted our event times from last year to start later and help you avoid rush hour traffic. On Monday, the first event is at 11:30am. On Tuesday the brunch is at 10am (doors open at 9:30) and the show is at 11am.
  • Download the Waze App! They are updating their app throughout the day to show the latest road closures and traffic information. They use this information to route you around those areas and get you where you're going as quickly as possible. Everyone we've spoken to who is using Waze has not had any trouble.
  • Follow the 59/20 project website
  • Follow @5920bridge on Facebook and Twitter for updates.
  • Subscribe to receive 59/20 project alerts by texting 5920bridge to 888-777.




SPPA Members (FREE)

Members of any Regional Association (FREE)

Distributors with a PPAI, UPIC, ASI or SAGE number (non-member rate*)

Any Promotional Products Distributor with five invoices from promotional products suppliers (non-member rate*)


No one under the age of 16 can attend this show.  No end-users allowed.


*Non-Member Rate: $25 per attendee for the show, $10 per attendee for each seminar




The pre-registration deadline for distributors is Friday, February 8, 2019

Pre-registration can only be done online at


After February 8th we will have name badges printed and you’ll need to register on-site at the show.






Name badges can be picked up at the following times


Monday, February 11th

11:00am – 5:00pm – Registration Desk (BJCC East Exhibit Hall 3 Lobby)


Tuesday, February 12th

9:00am – 3:00pm – Registration Desk (BJCC East Exhibit Hall 3 Lobby)





all events, except the party, will be at the BJCC


MONDAY, FEBRUARY 11 – SPPA Sales Institute


11:00am – 5:00pm Registration Desk Opens

(BJCC East Exhibit Hall 3 Lobby)


11:30am – 12:30pm Membership Luncheon

(BJCC East VIP Lounge)

Connect with industry professionals, meet the SPPA Board of Directors, and learn how to get involved in your association! During our membership luncheon you’ll learn how to take full advantage of our member benefits and hear about some of our new initiatives for 2019 – like our current task force that’s researching group insurance for our members.


1:00pm – 5:00pm Exhibitor Move In

(BJCC East Exhibit Hall 3)

Use Dock 4 for Unloading


12:00pm – 4:45pm New Product Pavilion Open

(BJCC East Meeting Rooms J-K)

Get a first look at the newest and hottest products for 2019.


1:00pm – 2:00pm SALES INSTITUTE: Hybrid Selling

(BJCC East Meeting Rooms J-K)

Dale Denham will show you how even the smallest distributor can compete and succeed against big online companies by creating a strategy for hybrid selling.


2:00pm – 2:30pm Snack Break

(BJCC East Meeting Rooms J-K)


2:30pm – 3:30pm SALES INSTITUTE: “Dream Team” Panel Discussion

(BJCC East Meeting Rooms J-K)

This lively panel discussion teams up a group of suppliers and distributors who will share case studies about how they teamed up to land some of the biggest accounts of their careers. Panelists include Loren Richardson (alphabroder/Prime), Jim Maddox (Maddox Co.), Bo Turner (Showdown), Stephanie Friedman (City Paper), Danny Sirmon (Zebra), Trey Schaefer (Boost).


3:45pm – 4:45pm SALES INSTITUTE: Technology Tips to be More Efficient

(BJCC East Meeting Rooms J-K)

Buckle up for this fast-paced session from Dale Denham where he shares his top tech tips that will help you operate more efficiently. You’ll walk away with knowledge that will change your day-to-day life.


5:00pm – 7:00pm “Southern Social” Welcome Reception (Southern Kitchen & Bar)

After the last session of our Sales Institute, head over to the Southern Kitchen for our Welcome Reception to visit with friends over cocktails, hors d’oeuvres, and acoustical music. It’s the perfect way to unwind at the end of the day and a great place to meet up your friends before heading out to dinner on your own with your fellow promo peeps while exploring Uptown Birmingham. Visit for a list of restaurants and things to do in the area.



TUESDAY, FEBRUARY 12 – SPPA Show of the South


8:00am – 10:00am Exhibitor Move In

(BJCC East Exhibit Hall 3)

Use Dock 4 for Unloading


9:00am Registration Desk Opens

(BJCC East Exhibit Hall 3 Lobby)


9:30am – 3:00pm New Product Pavilion Open

(BJCC East Exhibit Hall 3 Lobby)


9:30am – 11:00am Awards Brunch and “State of the Industry” Presentation

(BJCC East Meeting Rooms J-K)

Sponsored by alphabroder and Prime Line

Doors Open at 9:30am, Program at 10:00am

Can you think of a better way to start the day than with a bloody mary bar? We can’t! Join us for a pre-show brunch as we recognize our award-winning members from the past year followed by a “State of the Industry” update from Dale Denham, MAS+, the 2018 chairman of PPAI. Dale will share the biggest challenges facing the industry along with the latest research and trends that will help you stand out in the crowded marketplace.


11:00am – 3:00pm Show Floor Open

(BJCC East Exhibit Hall 3)


11:00am – 3:00pm Concession Stand Open

(BJCC East Exhibit Hall 3) 




Exhibitor List




American Ad Bag


Ariel Premium


BIC Graphic


Brentwood Line - The Sourcing Dept


Charles River Apparel


Cochran and Company




Cutter & Buck


Delta Apparel


ETS Express


Evans Mfg




Flanagan & Associates


Gannett Graphics, Inc


Gill Studios / Gill-Bebco




Hit Promotional Products


Howard Miller Clocks




In Stepp Marketing


Ink Works, LLC


Lee Pearson & Associates




MAC Marketing Inc


Majerus Marketing


McDonald Terry Group


Miller & Associates


Pearson Marketing


Perry Ellis International


Pioneer Balloon






S&S Activewear


S² Marketing Group


Sanford Business to Business




Showdown Displays


Southeast Marketing


Starline USA, Inc




The Bentcil Company


The Maddox Company


Tom Powell & Associates


Universal Unilink


Vantage Apparel


Victorinox Swiss Army


Xtra Blanks Apparel, LLC