Exhibitor Information







Birmingham-Jefferson Convention Complex

2100 Richard Arrington, Jr. Blvd North
Birmingham, AL 35203



Monday, February 7, 2022

3-8pm - Exhibitor Move In / Setup (East Hall 3)


Tuesday, February 8, 2022

8:00am-11:00am - Exhibitor Set-Up (East Hall 3)

11:00-3:00pm - Show Floor Open to Distributors Only and Clients (East Hall 3)



Exhibitors can set up from 3:00-8:00pm on Monday, February 7, 2022 or from 8:00-11:00am on Tuesday, February 8, 2022. Please use Dock 4 for load-in. Dock 4 is located on 11th Avenue North, which runs behind the BJCC East Exhibit Hall.


>> Download a map of the BJCC Complex 





CLICK HERE to view floor map




The Sheraton Birmingham Hotel
2101 Richard Arrington Jr Blvd N

Birmingham, AL 37203

CLICK HERE to book your room at the special $131 SPPA rate or call 205-324-5000 through 1/28/2022




CLICK HERE to view the VEAL Convention Services document for shipping to the venue and other show decorator services.



Parking is not allowed on the loading dock. It is best practice to unload and immediately move your vehicle to a parking area before setting up.

The East Parking Garage is now called the "Silver Garage" and it is located directly under the East Exhibition Hall at the BJCC (where the show is) and entrance is located on 22nd Street. This is the most convenient place to park, but there are serval other street level parking areas nearby as well as street parking. All BJCC parking costs $20 and is first come first serve. All lots will have signage displayed once the lot is full.


The SPPA Show of the South will be conducted in compliance with all Federal, State and local laws and requirements with respect to COVID-19. We urge all persons who plan on attending to become familiar with the Safety Plan. These rules are subject to change or modification. 


The CDC currently recommends that individuals wear a mask in public indoor settings regardless of whether they’ve been vaccinated. It is not mandatory that attendees or exhibitors wear a mask, but it is recommended.



Clients will receive a clipboard and lead sheet when they pick up their badge. The lead sheet lets them know what information they need to get about products they are interested in. Please help them to make sure they write down the info. they need for their distributor. Exhibitors will also have a few lead sheets where you can capture any "hot" leads. We'll collect these from you at the end of the show and get them to the appropriate distributor.


Please familiarize yourself with our Code of Conduct and the rules pertaining to your interaction with clients at the show. All attendees should conduct themselves in a professional and courteous manner at all times.


  1. Exhibitors will not hand out business cards or any literature to an end user with company information that could be followed back to the company. All business, including leads and sample requests, will be conducted through a distributor. Make sure that there are no business cards or contact information on your table!

  2. Exhibitors and distributors may not do anything detrimental to the success of the show or interfere with the business goals of any of the attendees.

  3. At an end-user show, exhibitors may not display anything in their booth that includes net pricing information. All pricing must be coded or retail.

  4. Exhibitors should be respectful of the relationship between the end-user and their distributor. Under no circumstance can exhibitors suggest an alternative distributor rep or business.

  5. As a courtesy to show attendees, no exhibitor will be permitted to tear down early. This is especially important at end-user shows while distributors have their clients present.



All vendors must dispose of their trash and any leftover materials in the garbage/trash receptacles. You will be charged a $250 clean-up fee for any trash left behind.