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    <title>Sunbelt Promotional Products Association upcoming events</title>
    <link>https://www.sunbeltppa.org/events</link>
    <description>Sunbelt Promotional Products Association upcoming events</description>
    <dc:creator>Sunbelt Promotional Products Association</dc:creator>
    <generator>Wild Apricot - membership management software and more</generator>
    <language>en</language>
    <pubDate>Mon, 12 Oct 2026 21:32:00 GMT</pubDate>
    <lastBuildDate>Mon, 12 Oct 2026 21:32:00 GMT</lastBuildDate>
    <item>
      <pubDate>Tue, 13 Oct 2026 16:30:00 GMT</pubDate>
      <title>Tuesday Learning Lab: "The Growth Gap" (10/13/2026)</title>
      <description>&lt;p&gt;&lt;font style="font-size: 14px;" color="#000000" face="Open Sans"&gt;&lt;span&gt;&lt;font face="Segoe UI, Frutiger, Frutiger Linotype, Dejavu Sans, Helvetica Neue, Arial, sans-serif, VideoJS" style="font-size: 16px;"&gt;&lt;img src="https://ppams.com/resources/Pictures/TLL-Oct26.png" border="0"&gt;&lt;br&gt;&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 14px;" color="#000000" face="Open Sans"&gt;&lt;span&gt;&lt;font face="Segoe UI, Frutiger, Frutiger Linotype, Dejavu Sans, Helvetica Neue, Arial, sans-serif, VideoJS" style="font-size: 16px;"&gt;In this webinar, Jamie will focus on the gap between knowing and doing, what gets in the way of execution, and how to turn insight into more consistent action.&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;font style="font-size: 14px;" color="#000000" face="Open Sans"&gt;&lt;span&gt;&lt;font face="Segoe UI, Frutiger, Frutiger Linotype, Dejavu Sans, Helvetica Neue, Arial, sans-serif, VideoJS" style="font-size: 16px;"&gt;Participants will learn how to:&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;span&gt;&lt;font face="Segoe UI, Frutiger, Frutiger Linotype, Dejavu Sans, Helvetica Neue, Arial, sans-serif, VideoJS" style="font-size: 16px;"&gt;Recognize the patterns and barriers that derail progress.&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span&gt;&lt;font face="Segoe UI, Frutiger, Frutiger Linotype, Dejavu Sans, Helvetica Neue, Arial, sans-serif, VideoJS" style="font-size: 16px;"&gt;Prioritize the behaviors and actions that have the greatest impact.&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span&gt;&lt;font face="Segoe UI, Frutiger, Frutiger Linotype, Dejavu Sans, Helvetica Neue, Arial, sans-serif, VideoJS" style="font-size: 16px;"&gt;Create practical strategies for stronger follow-through, accountability, and momentum.&amp;nbsp;&lt;/font&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;&lt;font style="font-size: 14px;" color="#000000" face="Open Sans"&gt;About the presenter:&lt;/font&gt;

&lt;p&gt;&lt;font style="font-size: 14px;" color="#000000" face="Open Sans"&gt;Jamie Lorenty is the Founder and Growth Strategist of Lorenty Consulting, LLC, where she helps sales professionals and business leaders in the branded merchandise industry strengthen performance through mindset, outcomes, visibility, and execution. With more than two decades of experience in sales, leadership, training, and consulting, Jamie brings a practical, industry-specific approach to improving sales skills, strengthening processes, and driving sustainable growth. Jamie is passionate about empowering the potential within people, both personally and professionally. Her work is rooted in helping individuals strengthen their mindset, take intentional action, and create a ripple effect of positive change that extends beyond business results.&lt;/font&gt;&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>
      <link>https://www.sunbeltppa.org/event-6823179</link>
      <guid>https://www.sunbeltppa.org/event-6823179</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Wed, 28 Oct 2026 16:30:00 GMT</pubDate>
      <title>Wild Wednesday Webinar: " Beyond the Product: Building a Smarter Social Media Strategy for 2027" (10/28/2026)</title>
      <description>&lt;p&gt;&lt;img src="https://www.sunbeltppa.org/resources/Pictures/2026-October%20WWW%20flyer%20wo%20logo.png" alt="" title="" border="0"&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="background-color: rgb(255, 255, 255);"&gt;&lt;font color="#000000" face="Verdana"&gt;Learn how to leverage social media, artificial intelligence (AI), and search engine optimization (SEO) to increase your visibility, stay relevant in a changing digital landscape, and turn your content into a valuable sales asset. This session will explore practical strategies and tools to help you reach the right audience, create more effective content, and build a stronger online presence that supports your business goals.&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;p&gt;&lt;span style="background-color: rgb(255, 255, 255);"&gt;&lt;font color="#000000" face="Verdana"&gt;Learning Outcomes By the end of this session, participants will be able to:&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;span style="background-color: rgb(255, 255, 255);"&gt;&lt;font color="#000000" face="Verdana"&gt;Identify ways to use social media and SEO to improve online visibility and reach their target audience.&lt;/font&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: rgb(255, 255, 255);"&gt;&lt;font color="#000000" face="Verdana"&gt;Explore practical AI tools and strategies to streamline content creation and improve engagement.&lt;/font&gt;&lt;/span&gt;&lt;/li&gt;

  &lt;li&gt;&lt;span style="background-color: rgb(255, 255, 255);"&gt;&lt;font color="#000000" face="Verdana"&gt;Apply content strategies that turn digital engagement into meaningful business opportunities and sales.&lt;/font&gt;&lt;/span&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;&lt;span style="background-color: rgb(255, 255, 255);"&gt;&lt;font color="#000000" face="Verdana"&gt;About the Presenter Nicki Witek has been the owner of Wellspring Business Solutions for nine years. Her successful marketing agency focuses on comprehensive digital marketing strategies, including social media management, email marketing, search engine optimization (SEO), lead generation, and paid marketing strategies like social ads, Google ads, display advertising, and retargeting. Before establishing her digital agency, she worked as a promotional products distributor and now proudly supports distributors, suppliers, and multi-line reps, as well as clients in a variety of other industries.&lt;/font&gt;&lt;/span&gt;&lt;br&gt;&lt;/p&gt;</description>
      <link>https://www.sunbeltppa.org/event-6871373</link>
      <guid>https://www.sunbeltppa.org/event-6871373</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Thu, 29 Oct 2026 16:00:00 GMT</pubDate>
      <title>2026 SPPA Beachside Brand Bash (10/29/2026)</title>
      <description>&lt;p align="center"&gt;&lt;strong&gt;&lt;font style="font-size: 18px;"&gt;&lt;img src="https://www.sunbeltppa.org/resources/Pictures/SPPABBB_PNG.png" alt="" title="" border="0" width="300" height="318" style=""&gt;&lt;br&gt;&lt;/font&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;p align="center"&gt;&lt;strong&gt;&lt;font style="font-size: 18px;"&gt;We know you missed us last year so...&lt;/font&gt;&lt;/strong&gt;&lt;strong&gt;&lt;font style="font-size: 18px;"&gt;WE'RE BACK!&lt;/font&gt;&lt;/strong&gt;&lt;/p&gt;

&lt;div style="text-align: -webkit-center;"&gt;
  &lt;p&gt;&lt;span&gt;&lt;strong&gt;&lt;font style="font-size: 18px;"&gt;October 28-29, 2026&lt;br&gt;&lt;/font&gt;&lt;/strong&gt; Prices start at $525 for standard exhibit space.&lt;/span&gt;&lt;/p&gt;

  &lt;p align="left"&gt;Date &amp;amp; Location&lt;/p&gt;
&lt;/div&gt;

&lt;blockquote&gt;
  &lt;div style="text-align: -webkit-center;"&gt;
    &lt;p align="left"&gt;&lt;font face="Verdana"&gt;Thursday, October 28-29, 2026 (Seminar &amp;amp; Show)&lt;/font&gt;&lt;/p&gt;
  &lt;/div&gt;
&lt;/blockquote&gt;

&lt;blockquote&gt;
  &lt;div style="text-align: -webkit-center;"&gt;
    &lt;p align="left"&gt;&lt;font face="Verdana"&gt;Perdido Beach Resort&lt;br&gt;
    27200 Perdido Beach&lt;br&gt;
    Orange Beach, AL 36561 (&lt;a href="https://www.google.com/maps/place/perdido+beach+resort/data=!4m2!3m1!1s0x889a070af414aab9:0x44d9126e8d835330?sa=X&amp;amp;ved=1t%3A242&amp;amp;ictx=111" target="_blank"&gt;map it&lt;/a&gt;)&amp;nbsp;&lt;/font&gt;&lt;/p&gt;
  &lt;/div&gt;
&lt;/blockquote&gt;

&lt;div style="text-align: -webkit-center;"&gt;
  &lt;p align="left"&gt;Full Schedule &amp;amp; Setup&lt;/p&gt;
&lt;/div&gt;

&lt;blockquote&gt;
  &lt;div style="text-align: -webkit-center;"&gt;
    &lt;p align="left"&gt;&lt;font color="#373737" face="Verdana"&gt;Wednesday, October 28, 2026&lt;br&gt;
    6:00pm -8:00pm Welcome Reception&lt;/font&gt;&lt;/p&gt;
  &lt;/div&gt;
&lt;/blockquote&gt;

&lt;blockquote&gt;
  &lt;div style="text-align: -webkit-center;"&gt;
    &lt;p align="left"&gt;&lt;font face="Verdana"&gt;Thursday, October 29, 2026&lt;/font&gt;&lt;/p&gt;
  &lt;/div&gt;

  &lt;div style="text-align: -webkit-center;"&gt;
    &lt;p align="left"&gt;&lt;font face="Verdana"&gt;7:00am – 11:00am Exhibitor Setup&lt;br&gt;
    10:00am - 11:00am Brunch Seminar&lt;/font&gt;&lt;/p&gt;
  &lt;/div&gt;

  &lt;div style="text-align: -webkit-center;"&gt;
    &lt;p align="left"&gt;&lt;font face="Verdana"&gt;11:00am – 2:00pm Show Open to Distributors and Clients&lt;/font&gt;&lt;/p&gt;
  &lt;/div&gt;
&lt;/blockquote&gt;

&lt;div style="text-align: -webkit-center;"&gt;
  &lt;p align="left"&gt;Exhibit Information&lt;/p&gt;
&lt;/div&gt;

&lt;blockquote&gt;
  &lt;div style="text-align: -webkit-center;"&gt;
    &lt;p align="left"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;&lt;font color="#373737" face="Verdana"&gt;This is an end-user show!&lt;/font&gt;&lt;br&gt;
    &lt;br&gt;
    The SPPA Fall Showcase is a “table top” show. Each exhibitor will have a 6’ table with cloth. Some electricity is available, please specify on your booth contract if you need electricity ($75 charge). Please specify on your contract if you need space for a table, a rack or both. For example, if you purchase both a table and rack space you will have 12 feet of space with one table (6 feet for rack and a 6 foot table). If you only purchase one rack space, you will have 6 feet of space with no table. You must be a member of SPPA to exhibit at this show.&lt;/font&gt;&lt;/p&gt;
  &lt;/div&gt;
&lt;/blockquote&gt;&lt;span style=""&gt;Host Hotel&lt;/span&gt;&lt;br&gt;

&lt;blockquote&gt;
  &lt;div style="text-align: -webkit-center;"&gt;
    &lt;div style="text-align: -webkit-left;"&gt;
      &lt;span style="font-family: Verdana;"&gt;&lt;a href="https://app.marriott.com/reslink?id=1775571961289&amp;amp;key=GRP&amp;amp;app=resvlink" target="_blank"&gt;CLICK HERE TO RESERVE YOUR ROOM&lt;br&gt;&lt;/a&gt;&lt;br&gt;&lt;/span&gt;
    &lt;/div&gt;

    &lt;p align="center"&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;&lt;strong&gt;Please read:&amp;nbsp;&lt;/strong&gt;&lt;/font&gt;&lt;/p&gt;
  &lt;/div&gt;
&lt;/blockquote&gt;

&lt;div style="text-align: -webkit-center;"&gt;
  &lt;p&gt;&lt;span&gt;&lt;font face="Verdana" style="font-size: 16px;"&gt;&lt;span style="background-color: rgb(255, 255, 255);"&gt;&lt;font color="#0D0D0D"&gt;&lt;strong&gt;By registering for this event, you acknowledge and agree to abide by all the policies and conditions outlined in the &lt;a href="https://docs.google.com/document/d/1UEMaBCxRG6tWFHfYpmaWxMOkQZ22raMoZOvSSoIW__s/edit?usp=sharing"&gt;2026 SPPA Holiday Showcase Exhibit Space Contract&lt;/a&gt;.&lt;/strong&gt;&lt;/font&gt;&lt;/span&gt;&lt;/font&gt;&lt;/span&gt;&lt;/p&gt;
&lt;/div&gt;</description>
      <link>https://www.sunbeltppa.org/event-6364929</link>
      <guid>https://www.sunbeltppa.org/event-6364929</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Tue, 10 Nov 2026 17:30:00 GMT</pubDate>
      <title>Tuesday Learning Lab: "An Inside View: Integrating commonsku with QuickBooks Online" (11/10/2026)</title>
      <description>&lt;p&gt;&lt;img src="https://www.sunbeltppa.org/resources/Pictures/2026-November%20TLL%20Flyer%20wo%20logo.png" alt="" title="" border="0"&gt;&lt;/p&gt;

&lt;p&gt;Promotional Product Distributors excel at driving sales, but managing orders and accounting behind the scenes is just as critical—even if it’s often the least favorite part of the job. While QuickBooks Online (QBO) is used by 60–80% of small to medium-sized businesses, it isn’t built specifically for the unique needs of the promotional products industry. That’s where specialized order management software comes in.&lt;/p&gt;

&lt;p&gt;In this session, we’ll take a deep dive into one of the industry's leading order management platforms, commonsku, and explore how it connects seamlessly with QBO.&lt;/p&gt;

&lt;p&gt;Key Takeaways:&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;font face="Verdana"&gt;Behind-the-Scenes Integration: See exactly how the integration works from inside the commonsku interface.&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font face="Verdana"&gt;Seamless Data Flow: Learn how order details and financial data transfer directly into QBO to eliminate double entry.&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font face="Verdana"&gt;Real-World Examples: Review live exports of invoices and bills moving directly from commonsku into QBO.&lt;/font&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;Presenter Bio:&lt;/p&gt;

&lt;p&gt;Harriet Gatter is an independent consultant dedicated to helping Promotional Product Distributors streamline their back-office operations. A former distributor and accounting professor, Harriet sold her business in 2013 to become a certified QuickBooks ProAdvisor and found Accounting Support, LLC. Her mission is to provide distributors with practical, affordable solutions that integrate QuickBooks with industry-specific order management systems. She brings deep software expertise across QuickBooks, commonsku, SAGE Workplace, ProfitMaker, and OrderMaster.&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>
      <link>https://www.sunbeltppa.org/event-6871398</link>
      <guid>https://www.sunbeltppa.org/event-6871398</guid>
      <dc:creator />
    </item>
    <item>
      <pubDate>Wed, 18 Nov 2026 17:30:00 GMT</pubDate>
      <title>Wild Wednesday Webinar: "Generating Recurring Revenue through Stores, featuring Matt Parisi, SAGE" (11/18/2026)</title>
      <description>&lt;p&gt;&lt;img src="https://www.sunbeltppa.org/resources/Pictures/2026-November%20WWW%20flyer%20wo%20logo%20(1).png" alt="" title="" border="0"&gt;&lt;br&gt;&lt;/p&gt;

&lt;p&gt;As we progress towards a more digital world, end-users are looking for easier and more efficient ways to shop, especially online. Join Matt Parisi from SAGE for a deep dive into online stores, including best practices, practical examples, and common pitfalls distributors may face.&lt;/p&gt;

&lt;p&gt;Learning Outcomes:&lt;/p&gt;

&lt;ul&gt;
  &lt;li&gt;&lt;font face="Verdana"&gt;Setup: Learn what questions to ask your customers to determine the right store setup and what to consider internally to ensure expectations are aligned from the start.&lt;/font&gt;&lt;/li&gt;

  &lt;li&gt;&lt;font face="Verdana"&gt;Approaches: Explore key considerations such as payment options, product selection, branding and design, and logistics.&lt;/font&gt;&lt;/li&gt;
&lt;/ul&gt;

&lt;p&gt;About the Presenter&lt;/p&gt;

&lt;p&gt;Matt Parisi is the new Corporate Programs Manager at SAGE as of 2026! He has five years of experience in the promo industry working with SAGE as a Distributor Account Advisor in his previous role. After growing up in Fayetteville, Arkansas, he graduated from Texas A&amp;amp;M and currently resides in Houston, Texas.&lt;/p&gt;

&lt;p&gt;&lt;br&gt;&lt;/p&gt;</description>
      <link>https://www.sunbeltppa.org/event-6871538</link>
      <guid>https://www.sunbeltppa.org/event-6871538</guid>
      <dc:creator />
    </item>
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