Holiday Showcase


October 4-5, 2023

The Lodge at Gulf State Park
21196 E Beach Blvd, Gulf Shores, AL 36542
(map it)






Wednesday, October 4, 2023

6pm-8pm - Welcome Reception & Nightmare on Promo Street Halloween Party
(The Dunes Terrace*)

*Weather Permitting. In case of poor weather conditions this event will be held in the Gulfview Ballroom I. 


Thursday, October 5, 2023

7am-10:30am - Exhibitor Set-Up (Gulfview Ballroom I)

9:30am-11:00am - Brunch Seminar (Cypress Room)

11:00am-2:00pm - Show Floor Open to Distributors and Clients (Gulfview Ballroom I)

*schedule subject to change all attendees and exhibitors will be notified in the event of a change. 


Brunch Seminar:


10 Traits to Achieve Growth and Success:


In this electrifying session, Ali will unleash the secrets behind marketing one of the nation's fastest-growing restaurant brands, revealing the ingenious tactics employed in harnessing the power of promotional products. Brace yourselves as she delves deep into her wealth of expertise in private sector marketing and self-promotion, unveiling her coveted "10 Traits to Achieve Growth and Success." Finally, Ali will end the session with an exhilarating audience Q&A, leaving you inspired and ready to conquer your client's marketing challenges.


About the speaker:


Opelika Chamber of Commerce President & CEO, Ali Rauch. 


Ali brings an infectious positive attitude and a passion for supporting local businesses, in addition to a unique private sector marketing skillset from her time growing one of the fastest growing restaurant brands, Chicken Salad Chick, from 6 locations to 160.  Under her current leadership, the Opelika Chamber of Commerce elevated their status to be one of only three 5-star accredited chambers in the State of Alabama, has experienced a 20+% membership growth streak, and has an industry best retention rate of 91%. Ali is a graduate of Southern Illinois University in Edwardsville, Illinois where she graduated Suma Cum Laude and earned a Bachelor of Science in Speech Communication. She also holds an Associate of Science degree in Communication from Lake Land College, in Mattoon, Illinois.

Host Hotel:


The Lodge at Gulf State Park
21196 E Beach Blvd, Gulf Shores, AL 36542
(map it)


Who can Attend:

This show is open to qualified distributors and their clients. Distributors who are not members of SPPA must be able to provide one of the following: PPAI number, ASI number, SAGE number, UPIC, or five invoices from promotional products suppliers. If you have any questions or concerns about meeting these qualifications, please call our office at 205-588-8004.

No one under the age of 16 can attend this show. 



SPPA Distributor members can attend the show for no admission fee. They will be charged $10 for every client who attends the show. 


Non-Member Distributors can attend the show for a $25 per person. Non-member distributors will be charged $20 per person for their clients who attends the show




AAA Innoviations


American Ad Bag


Anico Promotions, APPI, Bandanna Promotions by Caro-Line, BeauTela, CFS Promotional Products, Promoted You, Terry Collection)


Atlantic Coast Cotton




Charles River Apparel


Cotton Heritage


Delta Apparel

(Burnside Apparel, Calaway, Delta Apparel, Liberty Bags, Outdoor Caps, Sierra Pacific, Soffe)


ETS Express






Hit Promotional Products


In Stepp Marketing
AD-N-Art, Lime Light Bags, Notes, Pinnacle Design, Quinn Flags, Travel Diary, Acrylic Ideas, Vertex Apparel)


Kati Sportcap

(47, FlexFit, Her, Infinity, Kati Sportcap, Qtees, Richardson, Sportsman, The Game, Valucap, YP Classic)


Koozie Group


ML Young and Associates

(ML Young and Associates, MV Sport, SMSDI, Spirit Products, The Game)


Outdoor Cap


Pearson Marketing, Inc


S2 Marketing Group

(Belpromo, Cedar Crest, DMP, Elliot Barry, Honest Abe/IGC, Illini, Jubilee Brands, Omni/Zorrel, Tomax)




Showdown Displays




Texas Art Embroidery
(division of 4EZtees)


Vantage Apparel