Holiday Showcase





Thank you for joining us at the beach for networking, learning, and product knowledge!

We hope to see you next year!




Wednesday and Thursday, October 24-25, 2018



Hilton Pensacola Beach

12 Via de Luna Drive

Pensacola Beach, FL 32561



Wednesday, October 24

Golf Outing

6:00pm – Welcome Reception (Casino Beach Bar & Grille, 41 Fort Pickens Rd, Pensacola, FL)


Thursday, October 25

8-11am – Exhibitor Setup (Ballroom AB)

10-11am – Brunch with Bill – professional development brunch with Bill Petrie (Oleander Room)

11am – 2:30pm – Show Hours (Ballroom AB)



CLICK HERE to download a list of exhibitors and products lines.



SPPA has reserved a limited number of rooms at the Hilton Pensacola Beach for show attendees. Located directly on the Gulf of Mexico, this property offers a restaurant, bar, fitness room, indoor pool, outdoor Jacuzzi & complimentary business center.  All guest rooms feature microwave, refrigerator, coffeemaker, hairdryer, iron & ironing board, Internet access.


Rooms must be reserved by October 1, 2018 to take advantage of the special SPPA rate of $159 for standard rooms or $179 for Gulf front rooms.


Online Reservations:

Online reservations are closed please call to reserve.


Reservations by Phone:

Call 850-916-2999 and ask for “Reservations.” Reference the Sunbelt Promotional Products Assoc. (Group Code SBP) when making your reservations.



Join us for a complimentary brunch with industry speaker Bill Petrie.


The Subtle Art of Marketing Emotionally and Selling Authentically

It’s been said countless times that people buy emotionally and justify logically. Join Bill Petrie for this session as he outlines targeted tactical actions that can be taken immediately to build an emotional bond with your target audience while maintaining the authenticity they crave. At the end of this session, you’ll be fully prepared to create loyal advocates for you and your brand. 


Learning Outcomes:

·       Learn how emotional targeting will drive higher conversion rates

·       Discover how to make an emotional connection to build brand advocates

·       Explore three ways for your brand to immediately connect emotionally and authentically with your target audience


About the Speaker:

Bill Petrie has over 17 years working in executive leadership positions at leading promotional products distributorships. Through his career, his primary focus has been working collaboratively with others to achieve common goals. In 2014, he launched brandivate – the first executive outsourcing company solely focused on helping small and medium sized promotional products enterprises responsibly grow their business. In 2017, brandivate was acquired by PromoCorner where he now serves as president.


Bill is featured speaker at numerous national and international events, a serial creator of content marketing, and co-host of the most popular podcast in the promotional products industry, unScripted.  Bill has extensive experience defining brand strategy, coaching sales teams, creating successful marketing campaigns, developing operational policies and procedures, creating and developing winning RFP responses, and presenting winning promotional products solutions to Fortune 500 clients.


Bill lives in Franklin, TN with his wife of 24 years and their 16-year-old twin boys.



Holiday Showcase attendees are invited to join us for a Welcome Reception from 6-8pm on Wednesday, October 24, 2018 at the Casino Beach Bar & Grill. There will be appetizers, drinks (cash bar), and a beautiful view of the Gulf of Mexico. You can drop by before you head out for dinner or you may want to have dinner here - it's delicious!


The Casino Beach Bar & Gill is located at 41 Fort Pickens Road and is an easy walk from the Hilton Pensacola Beach, our host hotel. 


This reception is sponsored by our friend Cathy Miller of Geiger and is free for all show attendees!



Free admission for qualified* distributors!


* Distributors must meet at least ONE of the following qualifications:

1.      Be a member of SPPA or other Regional Association

2.      Have a PPAI number or UPIC identifier

3.      Have and ASI or SAGE number

4.      Provide five invoices from promotional products suppliers


No one under the age of 16 can attend this show. No end-users allowed.



Pre-Registration is closed. Please register on site.